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Pehnawaby Alveena

Our story

رنگ بھی، وقار بھی

Colour with dignity.

پہناوا — pehnawa — is the Urdu word for what you wear. The name is the whole brief.

Colour without losing grace. Comfort without losing style. Clothes that feel like home — abayas, festive pieces, everyday wear, and the occasional thing made to order.

Every piece is one of one. We buy a single length of a fabric, cut it once, and when it is gone it is gone — which is why nothing here is ever restocked, and why the ones that have found their person stay in the archive rather than disappearing.

We sell into India and the Gulf. Prices are in rupees, and switch to dirhams wherever the piece carries one — so you can read the one that is yours.

Come and talk to us

Made for women who want both.

Tell us what you are looking for — a colour, an occasion, a size — and we will tell you what we have.